The normal use of clickbait is to divert our attention away from whatever we are looking at on the internet to something (generally) that is a whole lot less productive. I get distracted by a different sort of clickbait … camera clickbait (you probably saw that segue-way coming). In particular by my desire to avoid the clickbait that saturates social media (“that Wanaka tree”, or noxious weeds / lupins around Lake Tekapo). I am a contrary sort of person - if its really, r